Wednesday, 21 November 2012

FMCG Companies of Nepal Enjoys Outstanding Growth


With 30 million population and USD 4 Billion of remittance makes Nepal an attractive destination for FMCG companies to trade in. There is a 20% increase in the FMCG sector yoy as compared the economic growth of 3%-4%.

The likes of world famous FMCG companies are targeting Nepal to have their footprint and a share in this sector.   The reason behind this is the good taste of Nepalese towards FMCG products and their like for Quality and Brand. Whether it is P&G, Unilever or the cola giants Pepsi and Coca-Cola, or Confectionery leader Mars, Kraft, or Health Food drink leader GlaxoSmithKline they all have a remarkable share in their categories. They operate in Nepal either in form of Distribution, or Local joint venture manufacturing. Among the distribution United Distributors Nepal Pvt. Ltd. comes on the top. It has world famous companies like P&G, Mars, GSK, Orion and many more in its belt. It is also the biggest FMCG distribution company in Nepal with a turnover of over USD35million. It has an extensive channel of distributors which they have filtered over the years. In the local joint venture manufacturing comes, Pepsi, Unilever, Dabur etc. Other companies in the distribution like Emami, Marico, Johnson & Johnson, and Cadbury are also doing a reasonable business in their respective categories.   

Though the country has many global brands operating in but the contribution of the local companies is also noteworthy. To name a few of the domestic companies are Asian Foods, CG Foods, Sujal Confectionery and many more. A ‘Wai Wai’ noodle which is manufactured and marketed by the CG Foods is presently one of the favourite local brands in Nepal.

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